Our Story

Vow Studio - A Fashion Happy Place

We (Morgan & Hailey) founded Vow Studio in 2017 in Melbourne, Australia - a dream born between two best friends who met as international fashion students. After years of studying fashion design and working in the industry, we took the leap to create our brand that celebrates joy, self-expression, and the magic of small-batch craftsmanship.

Today, it’s still just the two of us—through marriages, life’s big milestones, and countless late nights—designing every piece in our living room and packing each order with our own hands. 

This isn’t just a business—it’s our love letter to creativity and connection. When you wear Vow Studio, you’re wearing our late-night laughter (and yes, the occasional stress tear), our immigrant hustle and multicultural spark, and above all, our stubborn belief that fashion should make you smile before it makes heads turn. 

When you shop with us, you’re not just buying a garment; you’re becoming part of our story.

Our Colourful Philosophy

We believe fashion should be fun, fearless, and unapologetically you. Every pattern starts as a sketch in our Melbourne home. Our prints burst with colour and whimsy, inspired by our shared love of:

• Nostalgic playfulness (think childhood doodles turned wearable art)
• Bold statements (because why whisper when you can shout in prints?)
• Everyday joy (from grocery runs to gallery openings, life deserves a soundtrack of colour)

We reject fashion's tired formulas. Where others chase trends, we create wearable art that refuses to fit neatly into boxes. The world doesn't need more forgettable basics - it craves pieces that spark conversation and stand the test of time. Our designs aren't just visually striking; they're a rebellion against fast fashion's wastefulness. When you wear our creations, you're not just getting dressed - you're making a statement about what truly matters in style.

Our Thoughtful Threads

• Designed in Melbourne, crafted responsibly in China.
• Slow fashion pace: Only 10-20 new designs per year means obsessive attention to detail.
• Small batches = big love: We produce just 30-60 units per style across 10 sizes (sometimes only 2 pieces per size!) We carefully watch what you adore, then thoughtfully re-release only the most-loved designs - keeping our commitment to zero waste as strong as our passion for bold fashion.
• Zero corporate fluff: Just two designers and our workshop family putting heart into every piece

"Wait—you make your clothes in China?"

We know that might raise eyebrows, but as Chinese-born designers, we see this as our superpower, not a compromise. Here's how we do fashion differently:

Our Insider Advantage
Being native Chinese speakers means we get to

• Partner directly with our small, ethical factory (personally vetted - no shady middlemen!)
• Communicate daily to check every stitch and button (and share memes with the team)
• Visit every year to work alongside the seamstresses who've become like family

Why We're Proud of Our Choice

• Generational expertise: Those perfect hand-embroidered details? Decades of specialized craftsmanship
• Transparent wages: We pay 4.3-5 times China's minimum wage because skilled artisans deserve fair compensation
• Small batch production:  We've cultivated relationships with exceptional Chinese workshops willing to craft in small quantities - aligning perfectly with our anti-waste philosophy and quality-first approach.

"It's not about where it's made - it's about WHO makes it and HOW."

Read more about our purposeful & ethical production here.